Join the Movement

With the goal of generating awareness for—and acceptance of—the steadily growing movement toward a 100% smoke-free Louisiana, this multi-faceted “On The Move” campaign was launched.

Print, broadcast and digital advertising, as well as website development and social media, were used to communicate a statewide message highlighting smoke-free and tobacco-free polices taking hold across Louisiana.

The ultimate goal of the campaign was to educate the public about the progress of the smoke-free movement, inform people about the persistent dangers of secondhand smoke, promote smoke-free business and events and motivate citizens to support and participate in the movement.

Join the Movement Print Ad
Join the Movement Outdoor Ad
Join the Movement Print Entertainment Calendar
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